Do you remember the ad campaign Sony came up with to promote the white PlayStation Portable in the Netherlands back in 2006? Sony received a lot of flak for the campaign, and rightly so. The ad featured a pale...
Lisa Scholfield
Effective Strategies for Restaurant Marketing
Just started your own restaurant but struggling to establish yourself in the market? Maybe the fault lies with your marketing. Purists will claim that the goal of a restaurant should be to just offer good food — that’s still the most essential part—...
How One-on-One Tutoring Can Help Your Child with Exam Preparation
One-on-one tutoring is a practice that dates back all the way to when the concept of education was still new. The tradition started with some of the greatest philosophers known to mankind; Socrates taught Plato who then went on to tutor Aristotle...
Mobile First Advertising: What Does It Mean And Why Should You Care?
Google’s switch to mobile-first indexing has allowed mobile sites to crawl up the search ladder and appear first in the engine search.
4 Best Places To Display Your Trophy Racks
Do you want to flaunt your hard-earned trophies? There’s no shame in admitting that we all want to display our accomplishments. After all it is a great source of pride. Trophies also hold memories of an event that you spent a lot of time preparing...
5 Steps You Should Take To Prepare For Enrollment Season
It doesn’t matter if your employee enrollment period is scheduled for spring or fall. Spending sufficient time to prepare for open enrollment is an indispensable part of the process. Although a little confusion is inevitable, overall, things should...
The Four Commandments Of Building The Perfect Resume
There are more applicants vying for a limited pool of available jobs than ever before. It’s safe to say that the competition is cut-throat. To stand out, job seekers have to build a perfect resume that helps them score an interview. This post...
