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A Complete Guide to Setting Up an Online Business

Nowadays, you don’t need considerable amounts of capital to become an entrepreneur. Running a business has become simpler, easier, and cheaper after the unprecedented digital advancements in recent years. All you need is a strong internet connection and a smart gadget and you are good to kick-start a lucrative online entrepreneurial career.

Wondering how to start an online business? Look no further.

In this piece, we will discuss some of the most effective online business tips for beginners who aspire to start an online business from home.

Reasons to Start an Online Business

But first, let’s look at some reasons you should consider running an online business.

Minimum investment

Typically, you need a lot of capital for starting a traditional business. You’re required to pay for a lease, budget for the employees’ salary, and purchase inventory.

However, to start your online business, you don’t need to invest large sums of money. You can get a domain name for less than 10 dollars a year and a website-building platform. Their monthly plans are also affordable and cost-effective.

No Real-World Limitations

You have to face considerable roadblocks for starting a brick-and-mortar business. From renting to transportation, everything becomes a hassle.

The digital world offers major growth potential and by 2023 the e-commerce business is expected to generate 22% of all retail sales globally.

Besides, you can make sales from your online business any time of the day. There are no time limitations. You don’t even need to be active online. An online business doesn’t require day-to-day involvement for generating revenue.

Most Popular Online Businesses to Try Out in 2021

Nobody wants to take a risk when it comes to starting a business. Here are some top businesses that are found to be highly profitable by most entrepreneurs.

E-commerce Store

E-commerce market

E-commerce emerged approximately four decades ago, but now it’s the best time to launch your e-commerce store. You can set up your e-commerce store on any e-commerce platform such as Shopify, BigCommerce, or Magneto. Online marketplaces like Amazon, eBay, and Etsy are also good places to start.

Drop shipping

Drop shipping allows you to sell physical goods without having to keep the inventory. Strange, right?

Well, it’s an order fulfillment method, but you don’t need to stock the items. Drop shipping allows you to display the products on your e-commerce website and when the customers place an order, you forward that order to the manufacturer, who then sends the product directly to the customer. Drop shipping companies can save you from substantial financial risks involved in stocking inventory.

Affiliate Marketing

You can also make money with affiliate marketing if creating your own products is just “not-your-thing.”

To start affiliate marketing, you just need to sign up for a credible affiliate program, partner up with a business, and promote their products or services by implementing digital marketing techniques. In exchange for your marketing services, the company will give you a commission on each product sold through your affiliate channel. According to statistics, affiliate marketing accounts for nearly 15% of the overall digital media advertising revenue.

How to Start an Online Business for Beginners from Home?

Online shopping platform

As discussed, there are numerous ways you can run an online business. Let’s look at the operational aspects of starting your business online.

Pick a Niche

First of all, you need to decide your focus area. Pick a niche that sparks your interest and then find out the customer preferences related to your selected niche. Find out a problem encountered by your target audience that’s not being solved by other businesses and try to solve the problem within a budget.

Do your Research

Whether you decide to sell physical goods, offer digital downloads, or remote services, take out some time to research the competitive landscape, business demand, and profit margins.

Check Out the Online Business Laws

Like every other business, online businesses also require you to comply with certain laws, rules, and regulations. To make sure you’re not crossing any legal boundaries, find out what licenses you need for your type of online business, and thoroughly understand the laws regarding hiring employees, taxes, permits, etc.

Define your Brand

Once you completely understand the market and the customers, you need to pay attention to the details like your brand logo, mission statement, page layouts, graphics, photos, and color scheme. Create a spectacular vibe of your business that attracts more customers.

Launch an Online Store

The final step in your business plan should be to launch a store on an e-commerce platform, add products, choose your shipping method and configure your website.

Business growth

You can use various business strategies such as paid ads, influencer marketing, search engine optimization, email marketing, and social media marketing to drive traffic to your online store and ensure its growth.

Need Help?

Consultancy services

Urban Pixel is a reputable company that helps people understand how to start an e-commerce business and focus on the customer and fully understand the market.

Get in touch with them if you’re looking for consultancy services regarding online business setup.


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